Pricing
Start with a $99 Brief. The build follows.
We help operators stuck with software that doesn't fit turn their know-how into a bespoke system — built fast, owned outright, and getting smarter every day.
Step 1
Plan it
A $99 Brief turns your idea into a costed, buildable plan.
Step 2
Own it
Built fast, at a fraction of agency cost — and the code is 100% yours.
Step 3
Evolve it
Point at anything on your live site, ask, and it ships. It keeps getting smarter about your business.
The Brief
$99
one-off · credited toward your build
- A guided planning session that turns your idea into a costed, buildable plan
- Gary reviews every Brief personally
- No time limit, no subscription — complete it at your pace
- Builds start from $1,500; the exact number comes from the Brief, and the $99 is credited toward it.
Free — pay it forward
$0
gift 3 briefs to unlock yours
- Gift a Brief to 3 people you rate
- The moment your three are sent, your own warm Brief unlocks
- Same Brief, same personal review — nothing withheld
We've run businesses on spreadsheets and duct-tape software too — we know the frustration. Real, live client builds you can see · You own the code, repo, and infrastructure outright · Your software keeps improving after launch, not just at handover · Gary reviews every Brief personally.